Business Communication Today, Global Edition 15th by Courtland L. Bovee

Description Description For courses in business communication. Business Communication Today continues to demonstrate the vital connection between recent technological developments and modern business practices. Each new edition addresses the most essential changes in technology and how they impact the business world, while still covering timeless communication skills such as listening, presenting, and writing. With coverage of mobile communication, social media, and the emerging impact of artificial intelligence, the 15th Edition blends leading-edge topics with timeless fundamental skills. With a clear, fluid chapter organisation, the text introduces, develops, and reviews major concepts to maximise students’ understanding of the material. Table of Contents 1. Professional Communication in a Digital, Social, Mobile World 2. Collaboration, Interpersonal Communication, and Business Etiquette 3. Communication Challenges in a Diverse, Global Marketplace 4. Planning Business Messages 5. Writing Business Messages 6. Completing Business Messages 7. Digital Media 8. Social Media 9. Visual Media 10. Writing Routine and Positive Messages 11. Writing Negative Messages 12. Writing Persuasive Messages 13. Finding, Evaluation, and Processing Information 14. Planning Reports and Proposals 15. Writing and Completing Reports and Proposals 16. Developing Presentations in a Social Media Environment 17. Enhancing Presentations with Slides and Other Visuals 18. Building Careers and Writing Résumés 19. Applying and Interviewing for Employment